Today’s set of digital marketing exercises is the latest addition to the contemporary topics series. It joins a growing library of modern workplace skills resources, building on the spatial computing, soft skills, and digital self-service modules released earlier in the year.
This Digital Marketing package offers a multi-modal learning experience that mirrors how we actually consume and create content in the digital age. The collection includes visual vocabulary builders to help learners master commonly used vocabulary and expressions, audio dialogues and lectures for listening comprehension, and critical thinking exercises that challenge students to analyze real-world marketing scenarios.
Key topics covered include the transition from traditional advertising to digital marketing, and the nuanced differences between creators and influencers—a distinction that’s become increasingly important as the creator economy continues to reshape how brands connect with audiences. Some of the ideas in the exercises came from an excellent recent Decoder episode:
“How brands and creators are fighting for your attention — and your money.”
The exercises range from vocabulary and collocation practice to role-playing scenarios to critical thinking exercises that develop skills useful for participating meaningfully in digital marketing conversations. Whether students are preparing for careers in marketing, entrepreneurship, or simply want to better understand the digital world around them, this collection provides an opportunity to explore the language and ideas of one of 2025’s most dynamic fields. A guide to the full set of exercises is in the PDF below:
Types of Creators and Influencers
Creators build audiences through authentic content. Influencers promote products for brands. But the distinction isn’t so clear - most successful content creators do both, and this blurred line can make it difficult to know when someone is being genuine or just selling something
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