The Consumer Experience
A set of 10 activities
This set of exercises focuses on consumer experience and could be applied to various retail service environments. The target vocabulary in these exercises focuses on a specific set of terms related to consumer experience. It includes about 15-20 key words and phrases that describe different aspects of customer interactions with shopping environments, businesses and products. They're particularly useful for English language students interested in business, marketing, or customer service, providing practical vocabulary and concepts applicable to real-world consumer interactions. Although, the vocabulary may be a little challenging for elementary learners, the exercises are designed to be flexible enough to familiarize students with a useful set of vocabulary, while at the same time engaging more advanced learners.
The idea for this topic came from the The Daily Podcast about Tipping:
I intend to come back to this specific topic later but thought I’d focus on the more general topic of the consumer experience first.
As well as the exercises below, the download file at the end of the post includes pronunciation (Circle the Word, and Syllable Stress), "Which word is different?", Positive vs Negative Sorting, and personalized questions.
Visual Vocabulary
This includes the vocabulary that is central to all the exercises below.
Brainstorming
This is a nice easy way to get started. The answers may vary.
Consumer Experience Dialogue
This is a listening exercise focusing on the target vocabulary.
Critical Thinking
I think checklist/ranking and sorting exercises are particularly suitable for this topic.
Parts of Speech Word Cloud
Actually, this exercise came out of a realization that I could use Claude AI to create word clouds in a variety of fonts! So fun! I use to waste so much time doing this. But this exercise is for more advanced students.
Grammar Role Play: Describing Downtown Shopping Experiences
This is an exercise focusing on the present continuous.